Project: Digital Banners
Client: Toronto 2015 PanAM/ParapanAm Games
Agency: FUSE Marketing
The 2015 PanAm/ParapanAm Games held in Toronto needed to find volunteers within the city to help organize and coordinate this major event.
Using Facebook as our venue, we showcased the games as a fun, one-in-a-lifetime opportunity to be able to participate in by creating different digital banners that would entice people to take part in the games' events first row and volunteer.
In under 30 days, our Facebook strategy reached 3.6 million unique users generating $1.128 million in last minute ticket sales, with an ROI of over 700%. Our volunteer recruitment strategy generated 56,000+ leads through Facebook, contributing to the onboarding of 22,000 volunteers.