PanAm Games 2015

The Situation:
To run an event as big as the Games, TO2015 needed to recruit volunteers with a variety of specific skills. Using smart creative and real time optimized targeting, our Facebook strategy targeted individuals with specific skill sets to incent thousands of volunteers to successfully run the games. 

The Result:
In under 30 days, our Facebook strategy reached 3.6 million unique users generating $1.128 million in last minute ticket sales, with an ROI of over 700%. Our volunteer recruitment strategy generated 56,000+ leads through Facebook, contributing to the onboarding of 22,000 volunteers at an average cost of $1.97 per volunteer.