Project: Print/Mobile Ad Campaign
Client: Kozlik's Canadian Mustard
Kozlik's Canadian Mustard was looking for an interactive media campaign to boost their social media and web presence.
The creation of a new website, refreshment of the social media outlets and development of interactive ads. Having interactive ads placed in bus/streetcar shelters around Toronto displaying current time/weather related messages which the user could interact with through QR technology. Each ad on each transit shelter had a unique ID, allowing the user to interact with the specific ad that its looking at. All the ads were to be linked to the new website, generating traffic and brand awareness. The ads also allowed the user to share through the different social media outlets, empowering them to generate “buzz” while creating content for the brand and establishing Kozlik’s as a social brand.